Location Location Location and International Real Estate

Ok so I was bored today and did some Youtube surfing for some good real estate video and came across the following:

Anyways I watchted this real estate video and I had to wonder about the name of the brokerage including "international". I mean real estate is always about "Location, Location, Location" and my location we mean local. Real estate is a local business so I really find it strange that you would be including the name international in your local real estate brokerage.

Thoughts or Comments anybody?